Managers at all levels often feel obligated to say something when things are going badly. Part of the job description is to get in front of the troops and rally. They commit to being a positive source of energy only because they feel obligated to, and not because they truly feel they can live up to it.
But what about managers and executives who are feeling equally demoralized? Feeling equally uncertain about the future? Have lost their loyalty to the company and the cause? Wondering what the strategy is and whether it makes any sense?
This is surely a common situation these days. The reality in many of these situations is likely that the company is actually in trouble, senior management has no clue or has suffered too much turnover, and the future is as bleak as it seems.
I think the worst thing leaders can do is to try to bluster their way through it. Because if they can't convince themselves of any glimmers of hope and commit to it 100%, either they will do a terrible job and spread their own ill feelings, or they will do a predictably mediocre job and everyone will see right through them.
If they keep your mouth shut and hide away, everyone will just think they're lousy managers. "Doesn't he know he should visible, trying to calm the crowd? What's wrong with him?" But taking a personal reputation hit is serving the company's cause better than trying to BS through some crap they don't believe.
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