It's clear to me there are only two paths. One path is to take every repetitive, by-the-book task in your organization and outsource it or mechanize it. The other path is to take every repetitive, by-the-book task in your organization and give the people who do that task the freedom, the incentive, and yes, the imperative to do something that cannot be outsourced.
Either what you're doing is repetitive, in which case you ought to outsource it, or it's homemade, insightful, and filled with initiative and judgement, in which case you can charge for it.
-- Seth Godin, Meatball Sundae:
Of course, this is only an argument against outsourcing if the organization distributes the power, and everyone runs with it. Many organizations can't imagine such a scenario and hire people who wouldn't know how to respond.
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